Brand builds the framework to raise above the noise providing purpose, service and products people want. Creating an emotional connection with the audience and turning customers into fans. I am accelerating change, disrupting categories and scaling a business by building a brand other brands want to be.
“I BELIEVE A BUSINESS HAS ONLY TWO FUNCTIONS: INNOVATION AND MARKETING. BRAND IS THE DRIVING FORCE BEHIND BOTH.”
For almost 10 years I am embodying the brand and consumer voice at the executive table and creating strategic alignment at board level. Bringing extensive experience in leading high-performing, cross-functional teams in brand, marketing and product strategy. I take pride in being an authentic leader, who shapes and simplifies business practice and inspires and grows talent.
“MAKE FANS NOT CUSTOMERS”
I am obsessed with making brands matter. Developing a strategic foundation to craft an engaging narrative, look and feel. Transforming brands and products into tangible and digital experiences that the world touches across every channel and in return creates a global following and measurable business impact.
“My most dominant talents are core reasons behind the impact and consistent success”
• I see patterns and solutions where others see complexity.
• Turning complex business challenges into elegant solutions that move the business forward.
• I am able to envision tomorrows reality. Translating a visionary “what, if’” into detailed pictures, concepts and strategies.
• And transforming those into action. I am highly dependable and trusted. Committed and driven by high standards of excellence to do things right.
Photos: René Zieger