How I became the person I am today
The bicycle has always been an expression of freedom and independence for me. It has opened up new perspectives and made many things possible in my life.
I am very grateful and still love to ride bikes today. The power of the pedal has many benefits and simply just makes you a better human being. That’s why I like to get more people on bikes and into the outdoors.
Global Integrated Campaign | Adobe
Early in my career I was driven by the idea of being able to make a living from what I enjoy most, what I am passionate about and what I really, really want and to escape the life that was meant for me: to take over my father's business.
If you can't change the rules, change the game. For this new game, I had to come up with my own plan from scratch, look for new role models, liberate and establish myself on a completely new playing field. I had to learn a lot quickly, and make new connections to succeed on my own independent journey.
My parents have been very supportive along the way and I will forever be grateful to them.
High Performance Apparel Collection | CVNDSH
21 Bikes | Kraftwerk Edition “Tour de France”
How I wrote and designed my own story and seized opportunities was not according to the typical rule book or pattern. It certainly wasn’t the safest or easiest path either, but it’s my unique plot.
The bohemian unicorn. My story is unique, my career path is an expression of freedom and independence and has become a big part of my strength and distinction. It has won me many awards and great wins and has provided me with big opportunities along the way.
With this lifestyle I continue to maintain the feeling I experienced on my first bike ride as a child and has been so important to me ever since. It is the ride of my life.
Pure Cycling | Global TV Campaign
My career has taught me, I love being challenged by something that hasn't been done before. I have the courage to embrace the unknown. That's exactly my comfort zone. I am fearless, take chances, believe in my skills, and strive for excellence. I am a livelong learner. Through a repeating pattern of success, I have established great confidence and trust in my abilities paired with a blind passion to tackle and make things better.
D2C | B2C | B2B
I have deeper expertise in the automotive, sports, tech, information, consumer goods, entertainment, retail, and creative services industry.
My top 10 key strengths
Those strengths guiding predominantly all my thoughts, my actions, and decisions at home, at work, in life. That’s how I thrive, innovate, excel, and lead. I use ‘strategic thinking’ to help individuals absorb and analyze information that can inform better decisions.
Official Bio
Frank Aldorf is a senior strategic advisor to one of the top global management firms. A sought-after consultant in the areas of marketing, brand, business and digital transformation. Helping PE investment funds, multinational to midsized family-owned businesses to tackle their most important challenges. Furthermore Aldorf is advising founders, start-up’s and scale up’s on their journey to develop and grow to the next level.
Until October 2022 he was the chief brand officer and member of the board at Internetstores, Europe’s leading digitized retail group for bike and outdoor and part of Signa Sports United. He is responsible for the areas of product, people, marketing, communications & CSR. His team of around 100 experts is part of the more than 800 people strong workforce, consisting of more than 25 nationalities that work out of 7 key locations across Europe. In 2021, he was instrumental in facilitating the group's successful IPO on the NYSE.
The passionate and award-winning executive has extensive national and international general leadership experience in the bike and outdoor industry. Previously at Canyon Bicycles, he was part of the board and responsible for the areas of brand, marketing, customer experience and globalization. Aldorf turned a European D2C bike manufacturer into a premium global bike brand, co-lead the U.S. market entry, business development, and established investor relationships.
At Specialized Bicycles Aldorf was part of the management board and responsible for global marketing, brand and retail across all international markets including Asia. Mainly driving internal transformation, portfolio management, business development, and digitalization.
He was also co-founder of Y&R Berlin and Hubble Innovations, a business consulting firm serving clients like Reebok, VW and IKEA. Aldorf has several years of marketing agency experience working both in Europe and North America on larger multi-billion dollar clients within the tech, mobility, and consumer goods industry.
Frank is a leading industry expert, advisor, investor and keynote speaker. He currently resides near Stuttgart, Germany with his wife and two sons.